09:00

        Registration, refreshments and exhibition

Session One: Students of the future – what you need to think about now (10:00-11:40)

Illuminate Suite

10:00

        Welcome from Hobsons
        Rachel Fletcher, Director of Operations, Hobsons

10:10

        Perceptions and expectations of higher education: underestimate your
        consumers at your peril
        Ben Page, Chief Executive, Ipsos Mori

10:30

        21st century blues: why students need to spend less time moaning and
        more time studying
        Professor Peter Slee, Deputy Vice-Chancellor, University of Huddersfield

10:50

        Panel and audience discussion
        How should universities respond to the new student consumer?

• Understanding and responding to student and parental expectations

• The new central role of marketing and communications professionals

• Staying one step ahead of the competition – brand and distinctiveness

• Managing internal pressure to create efficiencies – how to make best use of limited resources

        Alistair Jarvis, Director of Communications and Marketing, University of
        Birmingham (Chair)

        Wes Streeting, Chief Executive, Helena Kennedy Foundation and Co-Chair
        Student Finance Taskforce

        Sharon Smart, Web Marketing Manager, Marketing & Communications
        Department, Birmingham City University

11:40

        Refreshments and networking

We ask that you register your interest in advance for your preferred session as places are limited.

Stream A: Imagine It

1. Going from good to great: the 21st century student experience

    Daniel Falls, Customer Solutions Consultant, Hobsons

    Smile 1

Stream B: Believe It

2. Implementing ApplyYourself and Connect CRM – From the ground up

    David Giles, Head of Admissions (UK/EU), University of East Anglia

    Smile 2

Stream C: See It

3. BCYou! World class enquiry tracking and communications to prepare for 2012

    Kathryn Jones, Director of Marketing, Birmingham City University

    Smile 4

Stream D: Do It

4. Effectively communicating changes to student finance and funding

    Wes Streeting, Chief Executive, Helena Kennedy Foundation and Co-Chair Student Finance Taskforce

    Nicola Murray-Fagan, Senior Marketing Manager, Bournemouth University

    Smile 3

13:00

        Buffet networking lunch

14:00

        Reputation is key but can the UK count on it in the future?
        Phil Baty, Editor at Large, Times Higher

14:20

        We don't have a crystal ball, but we can see what works, why it works
        and plan now
        Paul Marshall, Chief Executive, The Association of Business Schools

14:40

        The Hobsons Road Map
        Chad Massie, Vice-President, Hobsons

15:00

        Questions and Discussion

15:10

        Refreshments and networking

We ask that you register your interest in advance for your preferred session as places are limited.

Stream A: Imagine It

1. Outsourcing to raise the bar of enquiry and offer conversion activity

    Duncan Findlater, Head of Client Services and Operations, Hobsons

    Adrian Mitchell, Data and Reporting Manager, Hobsons

    Smile 3

Stream B: Believe It

2. Who's visiting? Using technology to understand, track and target visitor behaviour

    Richard Sanders, Student Welcome Centre, Aberystwyth University

    Simeon Sanchez, Global Client Support, Hobsons

    Smile 1

Stream C: See It

3. The best of both worlds: using Connect and ApplyYourself in the student journey

    Caroline Figueroa, Associate Dean of Admissions, George Mason University

    Smile 2

Stream D: Do It

4. Implementation to Everyday – 18 months of E&I

    Martin Thomas, Marketing Manager, Northumbria University

    Philip Smith, Database Marketing Officer, Northumbria University

    Smile 4

16:30

        Drinks reception and networking

18:30

        Close of conference