Modeling after Hobsons University, the Hobsons U Online Webinar Series highlights a client that has initiated a process in their office that has been innovative and proven successful for them. Join us to learn about the clients' successes and then receive training in the product about the function or functions highlighted by the client.

Please email Scott Blackburn if you are interested in presenting as a part of our Online Webinar Series.

Making the Right Call with Telecenter

In one year, Georgia Southern University's Admissions Office has gone from just surviving the Hobsons EMT integration to maximizing recruitment efforts with the product. This webinar will present some of the more advanced ways the university has integrated Telecenter into its office: advanced scripts, unique filters, reporting data, event management, and much more! Takeaways will include a list of the first steps needed to get up and running with Telecenter, as well as instructions on how to implement some of the things discussed in their presentation.

Session Resources:
Basic Tips on Implementing Telecenter (PDF)
Calling Using Data from Other Offices (PDF)
Georgia Southern University (PDF)
Really Cool Stuff (PDF)

Customizing Connect for Beginners: Graduate School Edition

Are you interested in learning more about how customizing Connect can simplify your workload and help your office run more efficiently? Marcus Hanscom, Assistant Director of Graduate Admissions for the University of New Haven, in West Haven, Connecticut, will discuss how the Graduate Office has defined its data needs to leverage Connect to formulate a process to effectively manage its students. You will learn strategies to create work flows in order to develop attributes and customized views that will be report and communication plan driven. After Marcus' presentation, our EMT Training Manager will offer you hands-on product training on how to create different types of attributes and use them to customize your views.

Session Resources:
Suggested Workflow for Connect (PDF)
Quick Facts on the University of New Haven (PDF)
Tips for Customizing Connect (PDF)

Designing Communication Plans for Increased Enrollment

Cornerstone University, a small private Christian university in Grand Rapids, Michigan has created communication plans to increase their enrollment. Below are materials from the presentation led by Brent Rudin, Dean of Enrollment.

Session Resources
Six-Step Process for Developing Effective Communication Plans (PDF)
New Communication Plan Worksheet (PDF)
Communication Plan Tips (PDF)
About Cornerstone University (PDF)

Survey This: Getting Students Engaged in the Admission Process

Berkley College has learned how to use surveys to engage their prospective students and support their recruitment efforts. Join us to learn how surveys have been an effective method of recruitment at Berkley. Training on surveys will be provided after the client presentation.

Session Resources:
About Berkley College (PDF)
Sample Email (JPG)

Providing Effective Answers 24/7

Lougan Bishop of Belmont University discusses how they manage the Answer product to provide students answers to their admissions questions 24 hours a day, 7 days a week.

Session Resources:
About Belmont University (PDF)
Tips for Providing Effective Answers 24/7 (PDF)
 

Striking A Balance With Your VIP Page

Identifying the design and content for your VIP page is the first step. Please join us as John Richardson, Coordinator of Online Marketing for Oklahoma City Community College, discusses strategies for managing your VIP page. We will highlight tips for engaging students with meaningful, variable content that is quick and easy to implement. Training on the VIP page will be provided after the client presentation.

Session Resources:
Resources (PDF)

Reports Tab: Maximizing Your Recruitment Goals

In this session we explored how Ivy Bridge College of Tiffin University has developed strategies to enhance their team's communication, maximize their recruitment goals, and support tracking methods by using the Reports Tab in Connect. Training on how Ivy Bridge College created some of their reports was included in this session.

Session Resources:
Ivy Bridge College (PDF)
Basic Tips for Building Reports (PDF)

Communication Plan Strategy: Using Message Customization Effectively
Marcus Hanscom, Director of Graduate Cohort Recruitment from the University of New Haven Graduate School, shares insights into using message customization effectively. The University of New Haven has developed a blended communication strategy using both a push (email) and pull strategy (VIP page) to provide relevant and timely customized messages. After the presentation we will provide technical training to review specifics regarding data collection and storage, filtering, and use of customization within context of writing VIP content.

Session Resources:
University of New Haven Quick Facts
VIP Usage Statistics
View Recording - To access, use recorded training site login

Using EMT Connect to Improve Applicant Conversion

Mark Ingarfield, Team Leader of the Centralised Enquiries Team at the University of Liverpool, looks at the way the Student Recruitment and Admissions Office has used EMT Connect as part of an integrated undergraduate conversion campaign. He focuses on how the transfer of UCAS application data into Connect is used to target those students yet to make a firm choice. Note that this session will be very UK-specific, focusing on applicant communications rather than enquirer communications. Mark’s presentation will be followed by a training session on conditional letters and mailings.

Session Resources:
View Recording - To access, use recorded training site login