Pre-Conference Workshops

Hobsons University Pre-Conference sessions offer both training courses and consulting workshops, which are designed to promote product knowledge, best practices, and sharing of innovative techniques.  Whether your institution has been a user for a few months or years there are pre-conference sessions to aid in increasing your product knowledge and successful utilization. The sessions are designed for varying levels of product knowledge and experience from beginner to advanced. Training sessions are lead by Hobsons Training Specialists and follow a traditional training format with specific topics, structure, and learning outcomes. Consulting sessions are lead by Hobsons Consultants and follow a workshop format where the consultant will facilitate the topic discussion, and include time for peer-to-peer collaboration.

 
 

Main Conference Sessions

See what's coming at this year's conference. 

Application Management

International Student Applications and Recruitment in Radius

Accommodating the special needs of an international applicant pool comes with unique challenges - different levels of access to technology, language barriers, and varying application requirements. Learn how one institution uses Radius to engage and recruit students from around the world.


Paperless from Review to Letters Using ApplyYourself in Conjunction with AppReview

Attend this session to learn how Colorado School of Mines saved time and increased their team's efficiency by leveraging AppReview. This session will explain how they went from processing reviews and decision letters manually to using business rules and information from AppReview to populate decision fields automatically.


Panel: Trends and Strategies to Increase Applications

As most institutions continue to see a decline in the number of applicants, conversion throughout the funnel becomes even more important. Engage in a conversation with your peers to share strategies and best practices to impact your enrollment.


Radius / AR Roadmap

Interested in what is coming this year in Radius and AppReview, attend this session to learn more about the roadmap, and provide your feedback to the Product Management team.


Life on the Road: A Snapshot of a Travel Season

Last school year, Hobsons conducted a survey of college admissions counselors to see how they spend their time on the road. Learn the results of that survey, including number of high school visits per day, distance traveled, events attended, hot topics, and thoughts on how prepared students are for the college conversation. Also, get a peek into life on the road, including the most popular hotel brands, restaurants, and the best way to network. Hear what advice those in admissions have for high school counselors as well as best practices and tips for life on the road. This session is great for both sides of the desk and is structured to encourage dialogue and share tips to create successful partnerships.

Attendance and Payments and Targets, Oh My! Choosing the Proper Forms for the Right Situations

The different forms available in Radius have benefits or drawbacks depending on the circumstances. It’s important to know which one would fit best for specific situations. Does an event require registration payments? Will different follow-up notifications be sent to those who attend and those who choose not to attend? Learn from the University of Tennessee of Chattanooga, as they share best practice methods found to get the most out of data collection.


Checkmate! How to Boost Admits through Automation

Checkmate! How to Boost Admits through Automation, will show you how to automate your imports and watched attributes to develop robust admit communication flows. Discover how Boise State University increased application completion rates and improved student processing communications while learning how to better utilize automatic imports, FTP usage, watched attributes, and timed communications.


Connect, ApplyYourself, and AppReview Roadmap

Interested in what is coming this year in Connect, ApplyYourself, and AppReview, attend this session to learn more about the roadmap and provide your feedback to the Product Management team.


The Persona Project

The best decisions are informed by data, but data mining and customer research seem more the purview of large firms selling consumer goods, not small, private New England colleges. Wouldn’t the right students simply find the best-fit college for them? Albertus Magnus College will share how its Marketing and ITS departments collaborate with Hobsons to develop Prospective Student Personas to identify the most successful students and tailor messaging and outreach efforts to find more. The discussion will include answering the following questions: Is data important? How much data is enough? What story can the data tell? How can data help target enrollment efforts?

 
Change Management

Lessons Learned from our Successful Radius Implementation

A successful implementation is part program, part people and a whole lot of process. Learn what UIndy did (and wish they hadn't done) during their nine month implementation. Come with your questions!


Creating a Sales Process in Your Graduate Admissions Office

Too often in higher education words like customer and sales are avoided. However, colleges and universities are accountable for the tuition funds and enrollment. Learn how a customer focused approach to the recruitment and admissions process can change the culture and productivity of your office.


You Inherited a CRM: Now What?

A good number of those working in a CRM were never part of the implementation. They inherited the CRM and everything that came with it. In this session, Northern Illinois University will discuss inheriting a CRM, building a communications plan moving forward, and bringing campus partners into the CRM fold.


Panel: Admissions Education Advances Finalists

The three finalists in the Admissions category for the Education Advances Awards share their success stories.

From S*%! to Sugar - Implementing Radius with a Small Staff

With a very small implementation team and a tight timeline, East Carolina University Graduate School staff built and implemented Radius from the ground up for more than 240 graduate programs. Learn about their successes and challenges during this process.


Moving away from duct tape and bubblegum – Implementing Radius

Rolling out Radius within a multi-campus system is not an easy task. Attend this session to hear how Montana State University transitioned from numerous disparate systems and adopted a common tool to support recruitment and admissions throughout its multi-campus system.


All Aboard: Implementing a Single Source CRM Solution Across Campus

An overview of strategies and best practices for obtaining buy-in and implementing a suite of CRM solutions across your campus enterprise.

 

 
Communications

Communications Plans and Cases – Effective Communications in Radius

The University of Indianapolis utilizes Radius to talk with prospective student leads all the way through registered students. Learn how they set up communication plans not only to communicate with students but also support their enrollment counselors.


Texting and Admissions: The Good, The Bad and The Awesome

It’s no secret that communicating with students - especially high school students - can be challenging. So, why not meet them where they are? Since July 2016, Hope College is using texting to reach prospective students through the Mongoose and Radius platforms. Hope College has sent and received nearly 100,000 text messages with students. In this session, they will discuss how the two-way integration is configured with Radius, lessons learned, and best practices.


Connect, ApplyYourself, and AppReview Roadmap

Interested in what is coming this year in Connect, ApplyYourself, and AppReview, attend this session to learn more about the roadmap and provide your feedback to the Product Management team.


Checkmate! Boosting Apps to Admits

In Fall 2016, Boise State implemented a data flow from the SIS (Peoplesoft) to Connect of student’s checklist items. This helped to create communications within the solution using email, text messaging, and the telecenter to communicate with students who are still missing items for admissions. This has increased the Applicant to Admit yield nearly 10%. It also contributed to finding processing errors, customer service calls, and reduced data entry from multiple transcripts that are not needed. Learn more about their success story.


Superhuman Student Recruitment

As technology continues to evolve there is a massive opportunity for forward thinking institutes to empower their staff to achieve more through automation. Join the CEO of Gecko Labs Matt Lanham for this insightful session showcasing the newest technology, and how it can benefit student recruitment.

Messaging Makeover: It’s Time to Give Your Outbox a Facelift

So, you want a fresh new look, but aren't sure where to start? Seasoned makeover consultants from the University of Wisconsin Colleges recently transformed their yearlong email sequence in Connect. Learn how to update your outbox and create a great foundation to better reach fresh faces (i.e. suspects, prospects, applicants and admitted students). It will include DIY techniques to brighten up old copy and track success. Walk away with a guaranteed, affordable strategy to turn your communications method into a perfect ten.


Building a Bulletproof Communications Plan

Planning, organizing and executing the communications plan of your dreams...or the one you can afford.


Radius / AR Roadmap

Interested in what is coming this year in Radius and AppReview, attend this session to learn more about the roadmap, and provide your feedback to the Product Management team.


Attendance and Payments and Targets, Oh My! Choosing the Proper Forms for the Right Situations

The different forms available in Radius have benefits or drawbacks depending on the circumstances. It’s important to know which one would fit best for specific situations. Does an event require registration payments? Will different follow-up notifications be sent to those who attend and those who choose not to attend? Learn from the University of Tennessee of Chattanooga, as they share best practice methods found to get the most out of data collection.

 
Data Management

CRM Not Just for Recruiting

At Kutztown University, many academic areas were reaching out to current and prospective students by using postcards and personal email. By consolidating the manual processes and making them automated Kutztown created consistent marketing messaging, eliminated duplicate communication, streamlined processes, and increased the prospective student pool. Kutztown University expanded their CRM to include academic areas by leveraging Cases, Events, Targets, and Campaigns. This discussion will explain how their team expanded the CRM to include Academic areas.


You Inherited a CRM: Now What?

A good number of those working in a CRM were never part of the implementation. They inherited the CRM and everything that came with it. In this session, Northern Illinois University will discuss inheriting a CRM, building a communications plan moving forward, and bringing campus partners into the CRM fold.


Improving Radius Data Quality with Dell Boomi

Learn how Dell Boomi increases the trustworthiness of records in Radius with services to enforce data consistency and accuracy, including advanced identification of duplicate data.


A New Admissions Framework for Best-Fit Students

A key to student persistence is to identify, recruit, and enroll those students who are a good “fit” for your institution—but how do you find them? In this session, explore best practices for finding, and nurturing those students who are the best-fit for your institution.

The Persona Project

The best decisions are informed by data, but data mining and customer research seem more the purview of large firms selling consumer goods, not small, private New England colleges. Wouldn’t the right students simply find the best-fit college for them? Albertus Magnus College will share how its Marketing and ITS departments collaborate with Hobsons to develop Prospective Student Personas to identify the most successful students and tailor messaging and outreach efforts to find more. The discussion will include answering the following questions: Is data important? How much data is enough? What story can the data tell? How can data help target enrollment efforts?


Panel: Tips and Tricks for Data Management in Radius

You have lots of data - but how do you use it? And how do you get this data into Radius? Learn some best practices in IT Imports, Radius Connections, and Web Services to exchange data with external solutions and your CRM.


Attendance and Payments and Targets, Oh My! Choosing the Proper Forms for the Right Situations

The different forms available in Radius have benefits or drawbacks depending on the circumstances. It’s important to know which one would fit best for specific situations. Does an event require registration payments? Will different follow-up notifications be sent to those who attend and those who choose not to attend? Learn from the University of Tennessee of Chattanooga, as they share best practice methods found to get the most out of data collection.


AHA!: Our Top 10 Real-Life Examples of Analytics in Action

Jan Day, Hobsons Director of Partner Success, will walk attendees through the questions that student success analytics can answer. She will also share her favorite moments from actual client "data reveals" and how those moments catalyzed positive change at each institution.

 
Enrollment Management

Student Engagement with Radius and Starfish

Kentucky Community and Technical College System is using Radius and Starfish for statewide Express Enrollment Campaigns to increase enrollment. Express Enrollment week is an event to help prospective and returning students with one-on-one advising regarding enrollment, financial aid, scheduling and other items for the upcoming term. Events and sites are developed in Radius to track registrations and activity. Students are sent virtual postcards as well as contacted by enrollment specialists to register for the event and to ask questions. Once these students are enrolled, they are entered into Starfish. Lastly, instructors, advisors, and retention specialists begin monitoring the students’ progress to assist them in being successful and completing their educational goals.


Panel: Admissions Education Advances Finalists

The three finalists in the Admissions category for the Education Advances Awards share their success stories.


Building a Community for Success

During the college search and admissions process, students are supported by the counselors at their schools and admissions counselors at prospective institutions. Despite working with the same students and toward the same goals of helping students find the right fit, coordination and collaboration between these two groups can be challenging. Learn how some counselors have been able to successfully improve collaboration and discover how the Hobsons Counselor Community is working to improve these connections.


Panel: Trends and Strategies to Increase Applications

As most institutions continue to see a decline in the number of applicants, conversion throughout the funnel becomes even more important. Engage in a conversation with your peers to share strategies and best practices to impact your enrollment.


Community Colleges Move toward a More Customer-Centric Enrollment Experience

Hobsons community college clients are rethinking enrollment pathways for their prospective students by streamlining their application processes, creating one-stop registration services, and identifying ways to better service their prospective students during the application process. See and learn examples from our community colleges as they identified the barriers to enrollment, and took steps to address and manage the change toward an improved user experience both from administrator- and prospective student-facing perspective.

A New Admissions Framework for Best-Fit Students

A key to student persistence is to identify, recruit, and enroll those students who are a good “fit” for your institution—but how do you find them? In this session, explore best practices for finding, and nurturing those students who are the best-fit for your institution.


Panel: Student Success Education Advances Finalists

The three finalists in the Student Success category for the Education Advances awards share their success stories.


What's Next for Admissions Solutions

Interested in what is coming this year in Radius, Connect, ApplyYourself or Appreview? Attend this session to learn more about the roadmap, and provide your feedback to the Product Management team.


Texting and Your CRM: A Look Under the Hood with Mongoose

A comprehensive review of higher education’s preferred text messaging platform and exclusive partner with Radius and Connect. You can expect to learn:
• Seamless sharing of student information between Mongoose and Connect/Radius
• Real-time recording of texting activity in the Comm Log and Case/Case Messages
• Using Filters and Targets to segment and reach students
• Options for automation with Communication Plans and Campaigns
• Sneak peak into the Mongoose product roadmap


Introducing INTERSECT by Hobsons

Discover how Hobsons newest product line, Intersect is helping to connect institutions with best fit students and the high school counselors who advise them in the admissions process. Learn about the new platform Hobsons is delivering to improve the management of admissions’ presence in Naviance for 40% of US high school students and students at hundreds of international schools.

 
Events

Creating Custom Event Experiences

Campus visits are a key driver to the conversion of applicants. Learn how the University of Wisconsin Milwaukee has put a unique spin on using WordPress and Events to allow students to build their own adventure when visiting campus.

 
Student Success

Starfish for the Long Haul: Confessions from a Complex Advising System

Ivy Tech has been a Starfish partner since 2008. This session will focus on the institution's unique challenges with scaling alerts and managing workflows across the largest comprehensive community college in the country.


Adopting Early Alert to Support Student Success

Bringing a campus community together around one technology platform is a challenge, but it's also an opportunity for transformation. Learn how the University of Missouri used their Starfish implementation to advance conversations and unveil new opportunities to assist students.


Integrating Interventions: Making Early Alert Earlier

Northeast Wisconsin Technical College has made significant changes to their advising model that would not have been possible without Starfish. This session will include: using predictive analytics, introducing a unique, non-cognitive student intake survey, and a new student Integrated Advising Model.


Managing Early Alert on a Large Scale

Four institutions will come together to discuss challenges and successes with using alerts. The session will include best practices for faculty adoption, internal communications, assessment, and the impact of early alert technologies on student and course outcomes.


Orange Success Implementation: A Never-Ending Story?

With Starfish, Syracuse began large-scale changes to processes and workflows among colleges and our administrative departments, leading to the adoption of a "One University" view... but they're not done yet!


Digesting the Starfish: Strategy and Lessons from a Phased Rollout

A phased implementation allows end users to accept all the new tools and processes in manageable steps. This presentation focuses on strategy, lessons learned, and future plans for using Starfish technologies.

Starting from Behind: A Starfish Re-Vitalization Success Story

When you have a lot of emails, limited staff, and no time, you need a central hub to manage communications and meeting requests. Learn how Campbell University uses Starfish with graduate and professional health sciences students.


Mentoring to Scale:  A New Shared Services Model

The SUNY System has launched a new shared service model using a team of mentor campuses working within a community of practice. This panel focuses on system-wide issues as well as perspectives from different campuses within the system.


The Untold Secrets of a Large-Scale Implementation

Learn a new approach to large-scale, multi-campus implementations and training using a core project team, dedicated administrator, tiered rollout, and intrusive on-site training.


Starfish Degree Planner x4: Different Campuses, Different Needs

Learn how four campuses in the California Community College system are setting up and piloting Starfish Degree Planner to provide online educational plans for their students. Hear insights from the technical team and the counselors who are working together to set up and test these systems.


Bringing Starfish to Life: Multiple Perspectives Within One State System

This panel presentation focuses on the challenges and joys of being a part of a statewide implementation of a technology solution while trying to maintain campus specific autonomy. Panel members will be comprised of a broad spectrum of implementation areas with perspectives from Counseling, Admissions and Records, Administration, and Technology.


AHA!: Our Top 10 Real-Life Examples of Analytics in Action

Jan Day, Hobsons Director of Partner Success, will walk attendees through the questions that student success analytics can answer. She will also share her favorite moments from actual client "data reveals" and how those moments catalyzed positive change at each institution.

 
Our Industry

Making Evidence Matter

Hobsons’ VP of Research will lead a thought-provoking discussion full of findings from recent student success research tempered with a healthy dose of reality. What do you really need to know to help your students? And now that you know, what are some ways you can use evidence to make a difference?


Realizing the Promise of Dual Enrollment

Partnerships between high schools and local colleges and unviersities can accelerate programs of study, reduce costs for families, and positively impact the chances of upward transfer success. This dynamic session will highlight the results of recent research with AASA, ACE and AACRAO and then expand the conversation to share advice for institutions seeking specific pathways to make most out of their dual credit initiatives.

Lumina 2025: A Closer Look

The Lumina Foundation will be onsite to discuss the vision of Lumina 2025 as some of best practices they are seeing around the country—particularly for non-traditional students and in support of closing equity gaps. We will also spotlight ideas about what’s coming next in higher ed and what campus leaders might do to get ready.  


What's So Great About Predictive Analytics?

This session provides a candid look at the opportunities and challenges involved in using an institution's historic data to predict student risk. We'll share insights into factors that are empirically shown to impact student persistence, completion and velocity... and factors that aren't.


Building a Better Starfish

Take a deep dive into our product roadmap and see not only what is coming next, but why. What is the vision? What are the inputs? How do we plan for the next big thing? And, most importantly, how can you help direct the future development of the solution?

 
Getting Started with Starfish

Adopting Early Alert to Support Student Success

Bringing a campus community together around one technology platform is a challenge, but it's also an opportunity for transformation. Learn how the University of Missouri used their Starfish implementation to advance conversations and unveil new opportunities to assist students.


The Untold Secrets of a Large-Scale Implementation

Learn a new approach to large-scale, multi-campus implementations and training using a core project team, dedicated administrator, tiered rollout, and intrusive on-site training.


Starfish Degree Planner Implementation: A Multi-Campus Perspective

Learn how State Center Community College District, located in the heart of the Central Valley in California, is setting up and piloting Starfish Degree Planner across three campuses. Hear from technical folks and counselors who are working together to setup and test these systems. Demos will be provided.

Best Practices for Engaging the College Community

In this session we will discuss our strategy for approaching the implementation of Starfish Early Alert and Degree Planner through community engagement and professional development. We will focus on best practices and lessons learned throughout the process of gaining buy-in and support from the various constituencies across our respective colleges and the district.


Orange SUccess Implementation: A Never-Ending Story?

With Starfish, Syracuse began large-scale changes to processes and workflows among colleges and our administrative departments, leading to the adoption of a "One University" view... but they're not done yet!


Laying a Foundation for Student Success Transformation

From joining a statewide pilot project to implementing Starfish Early Alert and Degree Planner, travel down the timeline and journey with lessons learned and working across silos to implement tools to change how students are directed and supported. Hear insights and next steps from counselors, administrators and technical support.

 
Deep Dives with Starfish

AHA!: Our Top 10 Real-Life Examples of Analytics in Action

"Analytics" can seem very abstract, but insights gleaned from your data can become very concrete and actionable. This session pulls together our favorite moments from actual client "data reveals" that highlight the power of data to catalyze change.


Integrating Interventions: Making Early Alert Earlier

Northeast Wisconsin Technical College has made significant changes to their advising model that would not have been possible without Starfish. This session will include: using predictive analytics, introducing a unique, non-cognitive student intake survey, and a new student Integrated Advising Model.


Starting from Behind: A Starfish Revitalization Story

When you have a lot of emails, limited staff, and no time, you need a central hub to manage communications and meeting requests. Learn how Campbell University uses Starfish with graduate and professional health sciences students.


Starfish for the Long Haul: Confessions from a Complex Advising System

Ivy Tech has been a Starfish partner since 2008. This session will focus on the institution's unique challenges with scaling alerts and managing workflows across the largest comprehensive community college in the country.

Mentoring to Scale: A New Shared Services Model

This panel will discuss SUNY's initiative to expand the usage of Starfish using a team of mentor campuses working in partnership with SUNY System Administration and Hobsons. Campus representatives will discuss their roles as mentors and new adopters, the establishment of a Community of Practice, and benefits of the SUNY-wide approach to supporting the implementation for a new cohort of campuses.


Managing Early Alert on a Large Scale

Four institutions will come together to discuss challenges and successes with using alerts. The session will include best practices for faculty adoption, internal communications, assessment, and the impact of early alert technologies on student and course outcomes.


Student Engagement with Radius and Starfish

Kentucky Community and Technical College System is using Radius and Starfish for statewide Express Enrollment Campaigns to increase enrollment. Express Enrollment week is an event to help prospective and returning students with one-on-one advising regarding enrollment, financial aid, scheduling and other items for the upcoming term. Events and sites are developed in Radius to track registrations and activity. Students are sent virtual postcards as well as contacted by enrollment specialists to register for the event and to ask questions. Once these students are enrolled, they are entered into Starfish. Lastly, instructors, advisors, and retention specialists begin monitoring the students’ progress to assist them in being successful and completing their educational goals.

 

* Speaker confirmations are in progress and sessions are subject to change.